Andy's Photography Blog

This article has been reprinted with the permission of Redfin and the article's author, Hanna Tan.

Deciding to finally put your home on the market can be both an exciting and daunting experience. And, with an increasingly competitive housing market, a well-staged home can make all the difference in placing your home on a buyer’s “must-have” list. Artwork plays a critical role in adding the finishing touches when prepping your home for sale, and you’ll want to make sure you’re picking the right kind to create a polished look. To help present your home in the best light possible, we reached out to design experts from Seattle, WA, all the way to Cambridge, ON for their top tips for choosing wall art when staging a home.

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Working with a professional photographer can take a huge weight off a Realtor’s shoulders. Quality photographs are the hallmark of a good Realtor. How many times have you looked at the photograph on a listing (photographs, if you are lucky) and wondered how a Realtor has made a living offering such sub-par photography to their clients? Let’s face it, photographs taken with an iPhone just don’t cut it.

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One thing you want to ask any real estate photographer is how they work. What is their process? Do they use lighting? Do they have the right equipment? What makes their images pop? How long have they been doing it?

I’m going to show you how I work. You can compare this to real estate photographers you might be working with or considering working with.  (Though after reading this article I hope you will choose to work with me.)

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When I first started as a Realtor, I remember seeing the phrase “virtual tour.” When I would go to look at these “virtual tours,” what they really turned out to be was a PowerPoint presentation with music. To me, a virtual tour is something that a viewer controls, that allows them to walk through the property at their own pace, putting their focal point wherever they want. With a series of connected 360° panoramas, it gives them complete control over where to look in the room and which direction to walk. Doesn’t that sound more like a virtual tour? Doesn’t that sound more interesting?

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Let’s face it, fastidiously clean and neat homes spend less time on the market.  That’s based on my six years as a Realtor.  When shooting home photography, keep in mind that this is going to be your main marketing tool for the MLS (multiple listing service), flyers and advertising. Some of my recommendations also apply to staging a home in general.

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